The Security Industry Sourcebook is the cornerstone of your marketing program.

That’s because the Sourcebook has expanded scope and circulation, including both Government Security and Access Control & Security Systems. With one advertising buy, you reach 58,250+* decision-makers across the readership of both publications.

Don’t miss the chance to influence purchases in the security market in 2007. Advertising space closes April 5, 2007.

Listing Form & Enhancement Options: Make sure your company is listed in this year's Sourcebook. Click to download the free listing form and paid enhancement options. 

The publisher of Access Control & Security Systems and Government Security did research on how customers use buyers' guides when shopping for products and services. Here are just a few of the powerful statistics from that survey:

• Your message receives 3x the coverage you pay for. Buyers' Guides are passed on to an average of two other people.
• Buyers' guides spur buying actions. 74% of recipients have taken direct buying action as a result of using their industry directory.
• Online is important. Among those using online buyers' guides, the use of online and print is equally divided.
• Your customers refer to buyers' guides again and again. 39% at least once a month.
• Your investment keeps working. Nearly 70% keep a buyers' guide a year or more.
• Enhanced listings generate responses. Your customers are nearly twice as likely to respond to listings that include photos, descriptions, etc.

Contact your Sales Representative for more information about this Study of Buyers' Guide Users.

*Based upon Access Control & Security Systems June 2006 BPA Worldwide Circulation Statement/May 2006 issue, combined with Government Security December 2006 BPA Worldwide Circulation Statement, November 2006 issue.